ABOUT

I’m a Creative Director, storyteller and former recording artist based in Berlin.

For more than 20 years I’ve helped brands, founders and organisations find the story people can believe in.

My work spans global campaigns, product launches, brand platforms, films and experiences. The job is usually the same: find the truth, shape the story, and make people care.

Most recently, as Creative Director at VML Germany, I’ve led major pitches and creative programmes across FMCG, healthcare, technology and industrial sectors – helping complex organisations communicate with clarity, confidence and emotional impact.

I’m drawn to ambitious projects where story, culture, design and human behaviour come together. The strongest ideas don’t just explain something.

They create belief.

PHILOSOPHY

Ideas are not decoration.

They are how people make sense of the world.

The best creative work starts with a simple truth, finds the emotional tension inside it, and builds a story people can see themselves in.

My approach is rooted in clarity, feeling and narrative. I look for the idea beneath the message, the belief beneath the proposition, and the human truth beneath the complexity.

Technology changes.
Platforms change.
Audiences change.

Stories remain.

BACKGROUND

I studied Modern European Philosophy before taking a detour into music – signing to Island Records, touring internationally and achieving three UK Top 40 singles as a songwriter and front man.

That taught me lessons I still use every day: how to hold attention, how to move a room, and how belief spreads through culture.

Advertising followed. I’ve worked with leading agencies including VML, AMV BBDO, Anomaly, VCCP, Ogilvy and Saatchi & Saatchi, creating work across technology, FMCG, automotive, finance, sport and culture.

Alongside commercial work, I write and produce films. Running Man screened internationally, while Contact and The Hat became youth mental health films, with The Hat receiving the Spirit of Raindance and selection at Cannes. I continue to write music and screenplays. They are in my blood.

Today, my interests sit somewhere between storytelling, culture, immersive experience, film and brand building – exploring how ideas move people, and how stories shape the way we see the world.

Pictured: me and my son, Hitchens.