GOOGLE PIXEL 6 – INTERNATIONAL LAUNCH (FRANCE)
The challenge
Create the French TV campaign for the international launch of Google Pixel 6, bringing a global product story to life with local cultural relevance.
The idea
Position Pixel 6 as a phone that adapts to you. By celebrating individuality, language and difference, the campaign reflected how the phone’s features – from Face Unblur to Live Translate – support real life, in all its uniqueness.
The work
A TV spot written remotely, filmed in Margate, edited in London and broadcast in France. The film featured French singer-songwriter HOSHI, whose voice, music and identity embodied the spirit of the brand and went on to become an ongoing Pixel advocate.
Role
Senior Creative Team – concept, scripting and campaign creative.
