CALIFORNIA ALMONDS (INTEGRATED)

Continuing our work with California Almonds we developed a far edgier way to rebrand almonds and turn the category on its head, through disruptive messaging and mad, bold art direction. The campaign was flexed across all media: print, digital, video, social, radio, and resulted in an unprecedented uplift in sales. We snacking cracked it.

California Almonds. Good for Snacking Anywhere (Salon) | California Almonds UK

California Almonds. Good for Snacking Anywhere. (Elevator) | California Almonds UK

California Almonds. Good for Snacking Anywhere. (Fitting Room) | California Almonds UK

MUSIC

I’ve been making music since I was 14. Most successfully as singer and songwriter with my band DOGS, signed by Universal Island Record in 2004 – we released 2 albums, had 3 x top 40 UK singles, toured the world, played all the major festivals, Alexandra Palace, even supported The Who at the Royal Albert Hall. It was the best of times. It was the best of times.