AMERICAN EXPRESS – PLATINUM CASHBACK
The challenge
Communicate the simplicity of the Amex Platinum Cashback card – a reward that works automatically, whatever you spend.
The idea
Mirror the product’s effortless flexibility in the creative itself. Make cashback feel immediate, intuitive and satisfying, without explanation or friction.
The work
A bold, playful integrated campaign using striking art direction and punchy copy across OOH, print, radio and digital. The work helped push the brand into fresher creative territory while maintaining clarity and confidence.
Role
Senior Creative Team – concept development, tone of voice and campaign creative.
