During my time at WeAreFearless, to activate Bridgestone Europe’s Worldwide Olympic Partnership in Europe, I helped create the content-led brand campaign – 'Chase Your Dream, No Matter What', featuring 17 inspiring Olympic athletes, including 9 gold medallists, with content running across digital, social, PR and events. Bridgestone tyres keep you safe on track, and the brand’s ambassadors have proven that they can stay on track too, no matter the adversity or injury they may have faced in both life and sport.

With my short films telling the stories of the athletes at its centre, the campaign has generated over 1000 pieces of content, including 200 videos in six languages, over 154 million impressions, over 50 million video views, over 725,000 social engagements, and helped deliver PR coverage in over 500 titles while winning a whole host of awards to boot.

Here's a small sample of the work:

Agency - WeAreFearless

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