BRIDGESTONE – OLYMPIC PARTNERSHIP

The challenge
In the run-up to the Olympic Games, how do you make a global tyre brand feel human, inspiring and emotionally relevant – across cultures and markets?

The idea
Tell real stories of perseverance. Partner with Olympic athletes not to celebrate medals, but to explore the personal journeys, resilience and mindset that drive performance – on and off the track.

The work
A fully integrated global campaign built around sixteen short documentary-style films, supported by posters, live events, online competitions, digital banners and print. Each story was designed to inspire and empower everyday people by connecting elite performance with universal human motivation.

Role
Senior Creative – storytelling, film concept, scripts and integrated campaign creative.