SAMSUNG – GRASSROOTS ACADEMY
The challenge
Thousands of grassroots football clubs across the UK face closure due to lack of funding, facilities and visibility.
The idea
Learn from clubs already winning attention through creativity. Partner with Baiteze Squad – FA Sunday Cup winners with 50M+ views – to show how tech and storytelling can help clubs thrive off the pitch.
The work
We created the Samsung Grassroots Academy – the world’s first football academy focused on creativity, not tactics. A launch film with Baiteze Squad inspired clubs to grow fans, engagement and community using Samsung technology.
Role
Senior Creative Team – concept development, storytelling and campaign creative.