McLAREN x VELO – LOVE THE UNEXPECTED
The challenge
As part of McLaren and VELO’s Love the Unexpected campaign, we were asked to tell a short documentary story about a McLaren superfan with an unexpected edge.
The idea
Celebrate obsession as creativity. We found Florian Weber, aka Paper Legend – an ex car designer and master paper artist who builds intricate scale models of iconic cars. His lifelong ambition: to create a full-scale paper sculpture inspired by a McLaren F1.
The work
A short documentary film that followed Florian’s craft, passion and precision as we helped him realise his dream – turning an unlikely material into a tribute worthy of the brand.
Role
Senior Creative Team – concept, storytelling and creative direction.
