MCLAREN X VELO
As part of McLaren and Velo’s LOVE THE UNEXPECTED social campaign we were tasked to create a short docu-film about McLaren super fans with something exceptional about them. To lead the campaign we found just the guy: Florian Weber, aka Paper Legend, ex-car designer and master paper artist. Florian makes small-scale paper models of legendary cars, but it turns out he’s always had a dream – to create a full-scale paper sculpture of a McLaren F1 inspired car. So we decided to help make his dream come true.
Agency - The & Partnership
