VISIT QATAR
We brought Qatar Tourism’s new positioning, "Feel More in Qatar,’” to life by building a warmer, more positive connection with the country. We created a campaign that follows a family holiday adventure. They arrive a little disconnected but with the help of playful cartoon sprites, the magic of Qatar brings them together.
We pitched a main film plus three character-focused side films which all got made, with Oscar-winning cinematographer Wally Pfister directing. However I was sadly not there on set or to oversee the music and it all went a little cheesy. But the ambition and storytelling is there!
Agency AMV BBDO
