VISIT QATAR – FEEL MORE IN QATAR
Agency: AMV BBDO
The challenge
Bring Qatar Tourism’s new positioning, Feel More in Qatar, to life by building a warmer, more emotionally engaging connection with the destination.
The idea
Tell a story of reconnection. Follow a family arriving slightly disconnected, then gradually brought together through shared experiences – with playful animated sprites acting as guides to the emotional and cultural richness of Qatar.
The work
A hero brand film supported by three character-led side films, all produced as part of the launch campaign. The work blended live action and animation to create a magical, family-friendly tone, directed by Oscar-winning cinematographer Wally Pfister.
Role
Senior Creative Team – concept development, narrative and campaign creative.
