WAYFAIR – COUPLES CONFLICT
The challenge
Wayfair offers an overwhelming amount of choice. Great for consumers – but in reality, it can spark indecision, debate and disagreement, especially between couples trying to choose together.
The insight
Too much great choice doesn’t create harmony – it creates conflict. And that tension is funny, relatable and deeply human.
The idea
Embrace the conflict rather than smoothing it over. Turn everyday couple disagreements into entertainment, positioning Wayfair’s abundance as a problem you’re happy to have.
The work
A playful, character-led TV film that leaned into domestic stand-offs with humour and warmth. The spot set the tone for a wider campaign built around the same insight, celebrating the joy (and chaos) of choosing together.